Strategy11 min readFebruary 24, 2026
Ecommerce Dashboard Guide: Which Metrics Should You Track?
Tracking the right metrics is the foundation of making the right decisions. Here are the 15 metrics every ecommerce brand should track.
Data-Driven Ecommerce
Brands that make data-driven decisions grow 23% faster than those relying on intuition.
15 Metrics to Track
- Sales metrics: Revenue, average order value (AOV), conversion rate, cart abandonment rate.
- Customer metrics: Customer acquisition cost (CAC), lifetime value (CLV), retention rate, NPS.
- Operations metrics: Order processing time, inventory turnover, return rate, shipping time.
- Marketing metrics: ROAS, organic traffic, email open rate.
Dashboard Setup
With a central dashboard, track all these metrics from one screen. Anomaly detection alerts you instantly to unexpected changes.
Result
Clients with live dashboards see reporting time drop from 2 business days to 15 minutes.
Want to apply these strategies to your operation?