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Strategy11 min readFebruary 24, 2026

Ecommerce Dashboard Guide: Which Metrics Should You Track?

Tracking the right metrics is the foundation of making the right decisions. Here are the 15 metrics every ecommerce brand should track.


Data-Driven Ecommerce

Brands that make data-driven decisions grow 23% faster than those relying on intuition.

15 Metrics to Track

  • Sales metrics: Revenue, average order value (AOV), conversion rate, cart abandonment rate.
  • Customer metrics: Customer acquisition cost (CAC), lifetime value (CLV), retention rate, NPS.
  • Operations metrics: Order processing time, inventory turnover, return rate, shipping time.
  • Marketing metrics: ROAS, organic traffic, email open rate.

Dashboard Setup

With a central dashboard, track all these metrics from one screen. Anomaly detection alerts you instantly to unexpected changes.

Result

Clients with live dashboards see reporting time drop from 2 business days to 15 minutes.


Want to apply these strategies to your operation?