flowiqa
← All services

Smart Profit & Reporting

Look at profit, not revenue. Calculates the real net profit of every order in real time, consolidates all channel data on one dashboard, detects unprofitable products, and alerts on anomalies.

FEATURES

  • 01Per-order real-time net profit calculation (cost, shipping, commission, VAT, discounts)
  • 02Automatic payment commission calculation (Stripe, PayPal percentage)
  • 03AI-powered return probability prediction and profit adjustment
  • 04Marketing cost attribution — allocating ad spend per order
  • 05Automatically removing unprofitable products from ad budgets
  • 06Customer-level CLV analysis with automatic coupon/discount decisions
  • 07Profitability-driven dynamic pricing suggestions and stock planning
  • 08Central real-time dashboard — all channels on one screen
  • 09Automatic weekly/monthly report emails
  • 10Anomaly detection and smart alerts

The problem: Looking at revenue and thinking 'we're doing great'

The most dangerous misconception in e-commerce is confusing revenue with profit. A brand doing $50,000/month in revenue might be shocked when they see actual net profit. Every order has hidden costs: product cost, shipping (dynamically priced), payment commission (Stripe 3.9%+, PayPal 2.9%+), VAT, coupon/discount loss, warehouse operation cost, return risk, and most critically — the ad spend required to acquire that customer. Most businesses track these layers separately, but never see the real net profit of a single order. Result: some products lose money on every sale and nobody notices.

The solution: See the real profit of every order instantly

Smart Profit & Reporting calculates all cost layers in real time when each order arrives and shows you one number: the real net profit of that order. Product cost + dynamic shipping + payment commission + VAT + coupon loss + warehouse cost + marketing attribution share + AI return probability estimate = real net profit. But it doesn't just report — the engine takes action: • Automatically removes unprofitable products from ad budgets • Suggests price increases for low-margin products • Plans stock based on profitability (prioritize highest-earning, not highest-selling) • Uses customer CLV analysis to automatically decide 'give this customer a coupon, don't give that one'

How it works

1. Data connection — Your e-commerce platform, payment system, shipping carriers, ad accounts, and accounting system all connect to one hub. 2. Cost mapping — Unit costs per product, shipping contract rates, commission rates, and warehouse costs are loaded into the system. 3. Attribution setup — An order-level ad spend distribution model is built. Which ad drove which sale — measured accurately. 4. Live engine — Every new order is analyzed instantly. Profitability dashboard, automatic alerts, and action recommendations go live.

Centralized reporting

Smart Profit Pilot also consolidates all your sales and marketing data into a single real-time dashboard. • All channels (Shopify, Trendyol, Hepsiburada, marketplaces, ad platforms) on one screen. No more scattered data or per-channel reporting. • Weekly and monthly report emails are prepared and sent automatically. No more hours merging data in spreadsheets. • Anomaly detection is active: sudden drops in sales, spikes in ad cost, unexpected stock movements — all delivered as instant notifications. You react in minutes, not hours.

Results: By the numbers

• Average 23% net profit increase (within first 90 days) • Reporting time drops from 2 business days to 15 minutes • 100% recovery of ad budget wasted on unprofitable products • 8-15% per-product profit increase through price optimization • 60% reduction in surprise losses from returns • 35% improvement in marketing ROI through CLV-based coupon strategy • Anomalies caught in minutes instead of hours • Decision-making time drops from days to seconds

INTEGRATIONS

ShopifyikasWooCommerceTrendyolHepsiburadaStripeMeta AdsGoogle AdsGoogle AnalyticsLooker

RESULT

Average 23% profit increase. Reporting time from 2 business days to 15 minutes. 100% recovery of ad spend wasted on unprofitable products.

Ready to set up this automation?

In a free 15-minute discovery call, we'll listen to your operations and propose a tailored solution.