Abandoned Cart Recovery: Strategies to Win Back Lost Sales

What's Your Cart Abandonment Rate?

The average ecommerce cart abandonment rate is 69.8%. That means 7 out of 10 customers add items but don't buy.

7 Proven Recovery Strategies

• 1. Timing is everything — First email within 1 hour, second at 24 hours, third at 72 hours.

• 2. Personalization — Show the customer's name and the products in their cart.

• 3. Add social proof — '47 people bought this product in the last 24 hours.'

• 4. Limited discount — 10% off coupon in the second or third email.

• 5. SMS follow-up — If email isn't opened, send SMS. SMS open rate is 98%.

• 6. Free shipping offer — Shipping cost accounts for 48% of cart abandonments.

• 7. Exit intent popup — One last offer as they're leaving.

Results

Clients implementing these strategies see an average 18% recovery rate and 12% monthly revenue increase.