Marketing Automation

The average ecommerce cart abandonment rate is 69.8%. That means 7 out of 10 customers add items to their cart but never buy. That's a massive revenue leak. On top of that, a large portion of your existing customers go silent over time. Winning back customers who haven't purchased in 90 days is 5-7x cheaper than finding new ones — but most brands don't do it. Building email campaigns by hand takes hours, there's no personalization, and the timing is always off.

flowiqa builds automatic message chains triggered by customer behavior. When a cart is left behind, when a customer hasn't shopped in a while, or when someone enters a specific group — the right message goes out automatically. Cart reminder: First email within 1 hour, second at 24 hours via SMS, third at 72 hours with a discount code. Win-back: Escalating offers to customers who haven't purchased in 30, 60, and 90 days. Welcome series: A 4-5 email sequence that introduces your brand and builds trust with new subscribers.

1. Customer data analysis — We analyze your existing customer list, define groups, and extract shopping habits. 2. Message chain design — We set up custom triggers, message content, and timing rules for each group. 3. Content & A/B testing — We create email/SMS templates, subject line variations, and content alternatives. 4. Launch & optimization — We start the message chains, analyze results over the first 2-4 weeks, and continuously improve.

• Average 18% cart recovery rate • +32% increase in email revenue within the first 90 days • 12% of lost customers won back through win-back campaigns • Email open rates 2x above industry average • Average $42 return for every $1 spent