Shopify Mastery Guide: A to Z, 2026 Edition

Who Is This Guide For?

Written for sellers in Türkiye who are new to Shopify or have a shop running but can't scale it. 640 topics across 16 chapters — a full path from zero to mastery. No slogans, just a field manual.

The guide covers Winter '26 RenAIssance Edition updates; it's in Turkish and completely free. Just drop your email — you'll get the download link instantly.

Chapter 1 — Foundations: Intro to the Shopify World - Concepts and how it works: storefront, admin, checkout - Marketplaces (Trendyol/Hepsiburada/Etsy/Amazon) vs own shop - SaaS model, hosting, domain, SSL, themes, apps, App Store - Conversion rate, abandoned cart and traffic mental model

Chapter 2 — Account Setup and Initial Configuration - First steps from signup to going live - Shop name, domain binding, baseline settings - Staff permissions, notifications, baseline tax/shipping setup

Chapter 3 — Plans and Pricing - Basic, Shopify, Advanced, Plus — which plan, at which revenue? - Transaction fees, real cost calculation - Annual vs monthly, plan upgrades and growth signals

Chapter 4 — Setting Up a Company in Türkiye and Legal Process - Sole trader vs LLC: which at which revenue? - Tax, KVKK, e-invoice, ETBİS registration - Export file, FX sales, accountant checklist

Chapter 5 — Payment Systems in Türkiye - Shopify Payments isn't available in Türkiye — so what then? - iyzico, PayTR, Param and virtual POS compared - Stripe, Wise, Payoneer for cross-border collection - Fees, settlement and impact on conversion

Chapter 6 — Store Design and Themes - Storefront design rules that convert - Theme selection: free vs paid, speed vs features - Storefront 2.0, sections, mobile-first layout - Home, product, collection and checkout templates

Chapter 7 — Product Management - Listings, variants, collections, tag strategy - Pricing psychology and discount logic - Inventory, multi-location, low-stock alerts

Chapter 8 — SEO and Organic Traffic - Free customer flow from Google - Product, collection and blog SEO framework - Schema markup, sitemap, canonical, performance - Keyword research and content calendar

Chapter 9 — AI: Sidekick and Magic - The full Winter '26 AI toolset - Managing the store with Shopify Sidekick - Shopify Magic: product copy, images, email generation - AI for SEO, customer segmentation and reporting

Chapter 10 — Marketing and Ads - Meta (Facebook/Instagram), Google, TikTok ad strategy - Email and SMS automation (Klaviyo, Shopify Email) - Abandoned cart, post-purchase and win-back flows - Influencer and UGC playbook

Chapter 11 — Dropshipping and Sourcing Models - From dropshipping to a real brand - AliExpress, CJ, Spocket, Türkiye-based suppliers - Print-on-demand: Printify, Printful, Gelato - Private label and white label

Chapter 12 — Shipping, Logistics and Order Management - Turning delivery into a competitive edge - Carrier contracts, free shipping thresholds, zone-based rates - Domestic (Yurtiçi, Aras, MNG, Sürat) and cross-border (DHL, FedEx) integration - 3PL and fulfillment options

Chapter 13 — Apps and Integrations - Choosing the right apps; automating without bloat - The 15 must-have apps - Accounting, e-invoice, ERP integration - App count vs site speed

Chapter 14 — Analytics, Reporting and Optimization - Growth decisions backed by data - Shopify Analytics, GA4, Meta Pixel — correct setup - A/B testing, CRO, heatmaps and conversion funnels - LTV, CAC, AOV — the core scaling metrics

Chapter 15 — Customer Relationships and Loyalty - From single sale to lifetime value - CRM, segmentation, loyalty programs - Returns, support and live chat - Reviews, NPS and referral marketing

Chapter 16 — Advanced and Future-Proofing - Multi-store, multi-language, multi-currency - Moving to Shopify Plus: when and how? - Troubleshooting and technical debt management - Preparing for 2027+ in the AI era

Who Wrote It?

flowiqa builds automation and ops on Shopify and other marketplaces. This guide distills years of work with sellers and methods that actually drove revenue. No 'one-click rich' promises — just a practical playbook.